The Impact of Social Media on Photography

Social media have become an integral part of our lives. We live in the world where if something has not appeared on social network, as if not happened. It has become simply impossible to live in 21st century without social media. With them we receive new information of our interests – friends, business-related news, technology, entertainment, internet marketing and much more. But in which way social media influence on our behaviour and lifestyle is a very interesting question that creates many discussions.


Blooming of technology in the last couple of years resulted in vast change of our lifestyle. Progress of internet developing has gave us various options when going online. From shopping to communicating and gaining new friends. Increase usage and developing of social media helped many business organisations throughout the world to establish their market and increase their overall income. Business advertising, internet marketing, seo services have become a piece of cake, especially on social media, since we all love spending time on Facebook, Instagram, Twitter, Linkedln and many others. We simply enjoy seeing many travel destinations and jewellery in our news feed. Also, sharing a personal experience with our friends, or creating new ones with a simple click on Facebook. World is simply connected all of the time and enjoys being so. Great sunset view of Bahamas or Bali always makes us happy and all those great photos of bikes, cars, hiking, or even ware makes us desire we want the same. However, many of us are still unaware of the things that are social media selling to us, so many disappointment is present when we realise that’s “just not the same as on the internet”.

Ever wondered why is that? Ever noticed how many of content found on the social media is a little exaggerated? This may come to you as a shock, but many things found on social media are over-exaggerated or even fake. Wonder how? Almost every social media content is put through intensive, professional work in many design developing software and programs so it looks absolutely perfect when you see it in your Instagram or Facebook feed. Online identity of every individual, whether it is a teenager or a rising company, has become one the most important things in our lives. But how exactly is social media influencing on our lifestyle, for instance a photography?

photography3We already mentioned how 90% of the web content we see is processed through many filters and programs so it look absolutely gorgeous and perfect. But what does it takes to create such a high-definition image of your garden so it gets tons of likes on your Facebook and Instagram profile? Once, it was necessary to possess very expensive and quality photography equipment and also to have some knowledge of taking pictures. Nowadays, you only need to go to the nearest mobile shop and purchase one decent smartphone and high-def. camera is in your pocket ready for use. And with latest updates of Instagram and similar applications, you are able to put your photo through dozen of filters that will make your photo pop-up when someone see it on your Instagram or Twitter account. Many of use make great efforts of adjusting to the society and social media content that is handed to us. However, social media doesn’t only change and affects our way of creating photos for social media like Facebook and Twitter, but also on creativity of professional photographers.

Social media has such an impact on photography trends that many of us are really unaware of its scales. Following the events in everyday life, creativity of the photography designers vary in many different ways. Sending message with every photo is truly one remarkable way of expressing feelings, emotions, thoughts and statement. Taking photos in one distinctive way and developing them so they tell the story as they should, is a real art.

travellingYou can think of it as if social media is one huge asteroid that in collision with our senses creates huge changes in our imagination. Our perception of seeing the world changes – with every news we receive. Using a new color or color combination to describe a new, unknown feeling or thought is one the ways that artists make their impact on society and make a statement. Incorporating new travel photography trend with a contrast color modifications to send a message of calmness or violence is one of the new trends that gave a birth from social media influence. As does the old saying say “One picture says a thousand word” – only thing is how are we going to tell it.

Hiring A Photographer For Your Garden Party

Most people eat with their eyes. That’s why hiring a photographer for your garden party can be one of the best investments any hospitality professional can make. From the local restaurateur to the marketing executive of a five-star hotel, having the ability to secure convincing food photographs which are especially cooked in brick ovens that “sell” potential patrons on their establishment is an invaluable asset, integral to an overall marketing plan.

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Here are six key points to reflect when renting a food photographer that will produce compelling photos for your garden party.

1. Experience does matter
Just like anything else when hiring a photographer for your garden party, the level of experience is something that should always be taken into account. By just reviewing the photographer’s portfolio, checking the evidence, and after an introductory consultation, you should hold a good opinion as to if or not he/she has sufficient experience to understand the job done.

2. Food photos should support your branding and corporate image.
Marketing professionals realize the importance of making sure every piece of the marketing plan is congruent with their unique selling proposition (USP). This includes food photos. Photos which are not lined with the mark will confuse clients and maybe corrupt – solicit insignificance when choosing an establishment to patronize. The best way to be sure that your food photos are on the same page with the rest of your company culture is to provide as much marketing material as possible to the photographer.

3. No hidden fees or confusing contracts.
It might sound like common sense, but you should be very sure to take the time to read the small print in the contract. Doing so will give you the opportunity to ferret out any unfavorable terms or stipulations that aren’t clear to you. When in doubt, seek out professional advice.
You want to make sure that all fees are up front before deciding to sign the contract. Before signing the contract, you will know how much time and money will be scheduled. This will present you with the calmness in mind knowing that all costs are up front making it easy to measure your return on investment. You’ll have a crystal clear idea of how much you’ll be expected to pay.

4. Easy flat rate pricing

When you are looking at various package deals with a photographer for your garden party, you should beware of deals that seem too good. Some photographers may have contracts that appear very attractive at first, but there may be hidden fees that you are not aware of. Make sure that you understand what comes with your party package and if any other fees will apply.

A reputable photographer for your garden party will present you with a flat rate for both a half-day and a full day of work. Make sure not to get caught in a contract with a photographer who will charge you for an hour, just to extend the quantity of work that is required to get the chances taken.


5. Consider their Personality

Another thing you need to consider when you are looking for the perfect photographer for your garden party is their personality. This person is going to be with you all day long at your ceremony, and you need to be sure that you can work well together. If they seem pushy or make you feel uncomfortable, you probably will not want them with you in your dressing room before the ceremony. Find a photographer that has a personality that is similar to yours and they day will go much better.


Choosing an excellent photographer will ensure that you get the beautiful pictures of your big day that you want. If you skimp on money and pick someone who is not qualified, your photographs may end up being very disappointing. Remember, you will be capable of picking out a party photographer that will work well with you and do a great job with your party photos.