The Impact of Social Media on Photography

Social media have become an integral part of our lives. We live in the world where if something has not appeared on social network, as if not happened. It has become simply impossible to live in 21st century without social media. With them we receive new information of our interests – friends, business-related news, technology, entertainment, internet marketing and much more. But in which way social media influence on our behaviour and lifestyle is a very interesting question that creates many discussions.


Blooming of technology in the last couple of years resulted in vast change of our lifestyle. Progress of internet developing has gave us various options when going online. From shopping to communicating and gaining new friends. Increase usage and developing of social media helped many business organisations throughout the world to establish their market and increase their overall income. Business advertising, internet marketing, seo services have become a piece of cake, especially on social media, since we all love spending time on Facebook, Instagram, Twitter, Linkedln and many others. We simply enjoy seeing many travel destinations and jewellery in our news feed. Also, sharing a personal experience with our friends, or creating new ones with a simple click on Facebook. World is simply connected all of the time and enjoys being so. Great sunset view of Bahamas or Bali always makes us happy and all those great photos of bikes, cars, hiking, or even ware makes us desire we want the same. However, many of us are still unaware of the things that are social media selling to us, so many disappointment is present when we realise that’s “just not the same as on the internet”.

Ever wondered why is that? Ever noticed how many of content found on the social media is a little exaggerated? This may come to you as a shock, but many things found on social media are over-exaggerated or even fake. Wonder how? Almost every social media content is put through intensive, professional work in many design developing software and programs so it looks absolutely perfect when you see it in your Instagram or Facebook feed. Online identity of every individual, whether it is a teenager or a rising company, has become one the most important things in our lives. But how exactly is social media influencing on our lifestyle, for instance a photography?

photography3We already mentioned how 90% of the web content we see is processed through many filters and programs so it look absolutely gorgeous and perfect. But what does it takes to create such a high-definition image of your garden so it gets tons of likes on your Facebook and Instagram profile? Once, it was necessary to possess very expensive and quality photography equipment and also to have some knowledge of taking pictures. Nowadays, you only need to go to the nearest mobile shop and purchase one decent smartphone and high-def. camera is in your pocket ready for use. And with latest updates of Instagram and similar applications, you are able to put your photo through dozen of filters that will make your photo pop-up when someone see it on your Instagram or Twitter account. Many of use make great efforts of adjusting to the society and social media content that is handed to us. However, social media doesn’t only change and affects our way of creating photos for social media like Facebook and Twitter, but also on creativity of professional photographers.

Social media has such an impact on photography trends that many of us are really unaware of its scales. Following the events in everyday life, creativity of the photography designers vary in many different ways. Sending message with every photo is truly one remarkable way of expressing feelings, emotions, thoughts and statement. Taking photos in one distinctive way and developing them so they tell the story as they should, is a real art.

travellingYou can think of it as if social media is one huge asteroid that in collision with our senses creates huge changes in our imagination. Our perception of seeing the world changes – with every news we receive. Using a new color or color combination to describe a new, unknown feeling or thought is one the ways that artists make their impact on society and make a statement. Incorporating new travel photography trend with a contrast color modifications to send a message of calmness or violence is one of the new trends that gave a birth from social media influence. As does the old saying say “One picture says a thousand word” – only thing is how are we going to tell it.

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